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The Hub left Hong Kong to Shanghai


Decidedly Shanghai listing. After Chic who had left Beijing to Shanghai in March, it is the turn of The Hub lounge arrived in the Chinese metropolis.

The urban way of living and moved to its fifth edition will be held at Central Studios, in the district of Xintiandi, and from 13 to 15 October.

Organizers estimate that with the development of multi-brand in mainland China, this change of venue was necessary. The Hub, which has not yet convinced, should bring together 40 international brands, including Boy London, Dienastie Sweden, Rack & Ruin, Swims Norway, Flying Zachinnis and Juma US and the Beijing Capital designers and Zhang Chi North.

At its launch in Hong Kong, was still standing on a similar niche Novomania in Shanghai. In October, will be held in Shanghai, among others, Chic, the historical exhibition of the Middle Kingdom, and Intertextile. The Hub can also be based on a sector specialist shareholder with ITE Moda, property ITE Group, which controls England fashion events like Jacket Required, Scoop, Bubble or Moda. Another Englishman, in this case the Pure, decided meanwhile to integrate Chic in a form of show in show.

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