You may opt in or opt out of our sharing of your Personal Information with third parties for their marketing purposes by following the directions in the “Marketing Preferences” section below.
You have the right to "opt in" and "opt out" of certain of our uses of your Personal Information and may change your preferences regarding such uses at any time. For example, at the time you are requested to provide Personal Information on this Web Site, you may have the opportunity to elect whether or not to: (1) receive commercial correspondence from us (either on our behalf for on behalf of a third party), or (2) have your Personal Information shared with other entities (outside of The Hot Fashion Brands Group) for their marketing purposes. You may also make this request by visiting our marketing preferences Web page. You may also opt-out of Hot Fashion Brands promotional e-mails by clicking on the opt-out link within the e-mail you receive, or of Hot Fashion Brands postal mailings by following the directions in such mailings. Please be aware that it may take up to 10 business day(s) for Hot Fashion Brands to update your preferences. During that time, you may continue to receive messages from us.
Please understand that if you opt-out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us (including, for example and without limitation, alerts, tracked lots, wish lists and condition reports, in connection with your use of “My Account” (as defined above)). You may control how you receive such non-promotional correspondence from us by updating your account preferences. Also, a request to have us stop sharing your Personal Information with other entities for marketing purposes will only apply as of the date on which we receive your request, and we will not be responsible for any communications that you may receive from entities that received your Personal Information prior to such request. In these cases, please contact that entity directly.
We collect Personal Information from users of our Web Site, for example, through such users' activities, transactions and completion of online forms on our Web Site. Such information is collected, for example, when users register or subscribe for accounts or features on our Web Site (for example, when you register to look at certain items of property up for auction or auction results, or when you use “My Account (as defined above)), make online purchases(such as catalogue purchases), complete surveys, submit a comment or question to us using a "contact us" or similar feature on our Web Site, send us an e-mail, or in any other way submit Personal Information to us via our Web Site.
You may be able to send information about our products and services to your friends and family members through our Web Site by clicking on a "Share" or similar button on our Web Site or in an e-mail that we have sent you. In some of these cases (unless you simply forward our e-mail on your own), you may provide the e-mail address of your friend or family member to us.
If you have permitted your computer to accept “cookies,” we may use “cookies” to keep, and sometimes track, information about you. Cookies are small data files that are sent to your browser or related software from a Web server and stored on your computer's hard drive. Cookies track where you travel on our Web Site and what you look at, transact and purchase. They may store the information in your shopping cart, and/or your username and/or password, and we may use them to deliver specific messages to you (for example, to announce a new feature that was added since the last time you visited the Web Site). A cookie may enable us to relate your use of our Web Site to other information about you, including your Personal Information. All of these purposes serve to improve and personalize your experience on our Web Site.
Most Web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. Additionally, if you have a Flash player installed on your computer, your Flash player can be set to reject or delete Flash cookies. However, refusing a cookie may, in some cases, preclude you from using, or negatively impact the display or function of, the Web Site or certain areas or features of the Web Site.
We may use "clear GIFs" (aka "Web beacons" or "pixel tags") or similar technologies, in the Web Site and/or in our communications with you, to enable us to evaluate Web Site Usage Information about visitors to the Web Site, target campaigns, upgrade visitor information, and know whether you have visited a Web page or received a message. A clear GIFis typically a one-pixel transparent image (although it can be a visible image as well), located on a Web page or in an e-mail or other type of message, which is retrieved from a remote site on the Internet thus enabling the verification of an individual's viewing or receipt of a Web page or message. A clear gif may enable us to relate your viewing or receipt of a Web page or message to other information about you, including your Personal Information.
Our server automatically collects data about your server's Internet address when you visit us. This information, known as an Internet Protocol address, or IP Address, is a number that's automatically assigned to your computer by your Internet service provider whenever you're on the Internet. When you request pages from our Web Site, our servers may log your IP Address and sometimes your domain name. Your IP Address is used to help identify you and to gather demographic information about our customers as a whole. Our server may also record the referring page that linked you to us (e.g., another Web site or a search engine); the pages you visit on this Web Site; the Web site you visit after this Web Site; the ads you see and/or click on; other information about the type of Web browser, computer, platform, related software and settings you are using; any search terms you have entered on this Web Site or a referral site; and other Web usage activity and data logged by our Web servers. We use this information for internal system administration, to help diagnose problems with our server, to administer our Web Site, and to customize your user experience. Such information may also be used to gather demographic information, such as country of origin and Internet Service Provider. We may link this information with your Personal Information.
Any or all of these activities with regard to Web Site Usage Information may be performed on our behalf by our services providers, including, for example, our analytics vendor(s) and our e-mail management partner(s).
We will use the Personal Information you provide to our Web Site, for example, to respond to your requests and to provide you with our product and service offerings. For example, we will process and fulfill your orders (e.g., for catalogues), respond to your requests and inquiries and provide you with the services and features offered on or through our Web Site. We may also use your Personal Information to maintain our internal record keeping. We may also report information about your account to credit bureaus. Late payments, missed payments, or other defaults on your account may be reflected in your credit report. We may match information collected from you through different means or at different times, including both Personal Information and Web Site Usage Information, and use such information along with information obtained from other sources, including third parties. We also may compare your contact information to data in our worldwide databases in order to improve our Web Site and marketing. Also, advertisements and other content displayed to you on the Web Site may be customized to your interests and preferences, based on your Personal Information and Web Site Usage Information, including, for example, non-Personal Information, which we may obtain from you or from other sources.
In addition, we may use your Personal Information to send you notices about, or invitations to upcoming events in the collecting area in which you've made a purchase (for example, in the form of e-mails, mailings, and the like), and to otherwise correspond with you, about products, services, companies and events, sponsored by us and others, that we think might interest you. In order to alert you to the widest possible number of items and events of interest to you from our sales and events worldwide, we may share this information among our affiliates in The Hot Fashion Brands Group. For example, if you've expressed interest in Belts, Hot Fashion Brands may share your name with Hot Fashion Brands Group so that they can alert you to upcoming Sales and events in connection with Belts. You may change your preferences regarding communications from us by following the instructions in the Marketing Preferences section above.
We also may provide visitors to our Web Site an opportunity to receive offers from other entities (outside of The Hot Fashion Brands Group) who have services, products and offers that we think might be of interest to you. For example, if you have elected to receive notices about our Belts sales, we might include a link to Hot Fashion Brands International or Eking,ma in the e-mails we send to you. (Please note that Hot Fashion Brands International is a member of Eking sarl Group. Information collected on these and any other sites is subject to those sites' privacy policies.) However, we will not transfer your contact information to any unaffiliated third party for the third party's marketing purposes unless you expressly direct us to do so. If you change your mind and no longer want to receive third party promotions, follow the instructions to opt out in the Marketing Preferences section above.
We may analyze user behavior as a measure of interest in, and use of, our Web Site and e-mails, both on an individual basis and in the aggregate.
Hot Fashion Brands does not sell, lease or give your Personal Information to any other company, unless otherwise stated herein.
Certain Personal Information is only available to certain Hot Fashion Brands employees and to Hot Fashion Brands third party call center and other service providers, as set forth below. The third party call center is required to keep all sensitive information about you and your use of our Web Site confidential. The call center is required to use your information solely in order to help you with registration or sign-in problems and other services.
We may use third party partners to help operate our Web Site and deliver our products and Services, and may, when necessary to do so, share your information with our affiliates, service providers and other third parties that provide products or Services for or through this Web Site or for our business purposes (such as Web site or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies, and other similar service providers that use such information on our behalf). These third party partners are obligated to protect the security and confidentiality of your information.
We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, our Web Site and e-mails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.
We may disclose user information to government authorities or other third parties when we believe such disclosure is required by law. We may also disclose user information as necessary to enforce the Hot Fashion Brands Web Site Terms and Conditions, in connection with investigations, or when we believe disclosure is necessarily incident to the provision of Hot Fashion Brands services or to the protection of the rights, property or safety of Hot Fashion Brands or others.
Hot Fashion Brands regards its databases of customer information (which will include your Personal Information) as a valuable asset. In the event that Hot Fashion Brands, any entity of The Hot Fashion Brands Group, or substantially all of its or their assets, are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, such databases containing Personal Information may be one of the transferred assets. In addition, such a transfer may mean that your Personal Information is transferred to countries outside the European Economic Area ("EEA"). In using the Services you consent to such transfer of your Personal Information.
If the email address you provide to us is a wireless email address, and you have elected to receive promotional messages from Hot Fashion Brands, you agree to receive messages at such address from us, unless and until you have elected not to receive such messages by following the instructions in the Marketing Preferences section above. You understand that your wireless carrier's standard rates apply to these messages, and that you may change your mind at any time by following the instructions in the Marketing Preferences section above. You represent that you are the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges.
You may review and edit the Personal Information that is stored in your user account on our Web Site (e.g., your passwords and other contact information) by visiting the “Profile” area of your account on our Web Site or by contacting Hot Fashion Brands via the email address at the end of this policy. We will endeavor to respond to your request as soon as practicable. Before we are able to provide you with any information, correct any inaccuracies or delete any information, however, we may ask you to verify your identity and to provide other details to help us to respond to your request. In addition, you have the right to request access to the Personal Information that we hold about you at any time.
Hot Fashion Brands will take reasonable steps to protect the security and integrity of all Personal Information provided to this Web Site, including making your Personal Information available to our employees and agents on a need-to-know basis. However, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.
If you contact us by e-mail or a "contact us" or similar feature on our Web Site, you should be aware that your transmission might not be secure. A third party could view information you send by these methods in transit.
You may be able to create an account on our Web Site with a username and password. Passwords are encrypted and Hot Fashion Brands policies do not permit any employee or service provider access to your password. If you do create a username and password, you are responsible for maintaining the strict confidentiality of your account password, and you shall be responsible for any access to or use of the Web Site by you or any person or entity using your password, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee or agent. You agree to (a) immediately notify Hot Fashion Brands of any unauthorized use of your password or account or any other breach of security, and (b) ensure that you exit from your account at the end of each session, especially where you are accessing the Web Site on a public computer. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account, and notify Hot Fashion Brands when you desire to cancel your account on this Web Site. We will not be responsible or liable for any loss or damage arising from your failure to comply with this provision.
We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties.
In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. You consent to our use of e-mail as a means of such notification.
With identity theft a continuing problem, it has become increasingly common for unauthorized individuals to send e-mail messages to consumers, purporting to represent a legitimate company such as a bank or on-line merchant, requesting that the consumer provide personal, often sensitive information. Sometimes, the domain name of the e-mail address from which the e-mail appears to have been sent, and the domain name of the web site requesting such information, appears to be the domain name of a legitimate, trusted company. In reality, such sensitive information is received by an unauthorized individual to be used for purposes of identity theft. This illegal activity has come to be known as "phishing."
Hot Fashion Brands will never request your password or social security number via e-mail. If you receive an e-mail or other correspondence requesting that you provide any sensitive information (including your Web Site password or credit card information) via e-mail or to a web site that does not seem to be affiliated with our Web Site, or that otherwise seems suspicious to you, please do not provide such information, and report such request to us.
If you have any questions or comments regarding our privacy practices or wish to verify or change the information in our files, you may contact us at firstname.lastname@example.org. You may also send mail to us with any comments, questions or concerns at:
HLSHOLDINS, VIA REPUBLICA 56, 13900 BIELLA, BI, ITALY
Last Modified: Nov 20, 2015